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Using Conjoint Analysis to Develop Breast Cancer Education Messages for Young Black Women

Team Members :Neriman B. Ozeren, Safa Yosufzai Basma Al-Mansour, Julianne Ghiorzi, Juliet Bonnah, Ishika F. Ahmed, Paris Stephens, Adriana S. Vanegas, Aamna Sohail, Yasmin K. Fenaoui, and Dr. Michelle S. Williams


1. Orji CC, Kanu C, Adelodun AI, Brown CM. Factors that Influence Mammography Use for Breast Cancer Screening among African American Women. J Natl Med Assoc. Dec 2020;112(6):578-592. doi:10.1016/j.jnma.2020.05.004

2. Resnicow K, Zhou Y, Hawley S, et al. Communication preference moderates the effect of a tailored intervention to increase colorectal cancer screening among African Americans. Patient education and counseling. 2014;97(3):370-375. doi:10.1016/j.pec.2014.08.013

3. Bridges JFP, Hauber AB, Marshall D, et al. Conjoint Analysis Applications in Health—a Checklist: A Report of the ISPOR Good Research Practices for Conjoint Analysis Task Force. Value in Health. 2011/06/01/ 2011;14(4):403-413. doi:



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